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Consider the possibilities of joining a Great Place to Work!
As part of the marketing team, the Marketing Specialist will provide in-depth marketing expertise, brand analysis, and strategic solutions that help in attaining business goals and objectives. Identify opportunities based on market performance and trends to implement across multiple channels, offline and online. Responsible for creating and improving marketing content, including content to raise brand awareness, and monitoring metrics to identify best practices. Manage performance to budgets, recognizing potential risks and opportunities. Work with field leaders to ensure proper messaging communicated on all platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Analyze marketing data to identify potential opportunities to increase lead volume while simultaneously maintaining/reducing Marketing Cost Per Sale
Develop and monitor monthly direct mailings to maximize response and minimize over-saturation
Oversee seminar attendee distribution, provide technical support, compile and analyze various reports in Salesforce CRM and MS Excel
Adhere to set lead budgets by location on a monthly basis, recording updates to leads and monies
Create and revise marketing content on all current and new advertising pieces & promotional material
Track KPI metrics related to new/revised content, interpret data, provide results/analysis to Marketing Manager
A/B testing new creative to create best practices
Translate and implement brand style guide into all creative content production, ensuring brand consistency
Compose email campaigns for seminar model using Marketing Cloud, tracking metrics and analyzing results
Be a source of support and management of all marketing invoicing procedures
Provide accurate and timely communication of project and performance metrics
Be a catalog source for the marketing department in regards to all creative content
Work with external designers and SCI Direct staff on print material design/layout
Act as a liaison for Director’s Choice and the field to continually improve experience for consumer
Follow up with proper parties on received service emails
Collaborate with marketing team to develop creative marketing concepts
Expand and/or create a marketing message which benefits both the Pre-Need and At-Need teams, reducing the company’s overall marketing spend while improving brand awareness and lead generation
Coordinate sharing of marketing information among departments and external customers
Align marketing strategy with Sales Operations monthly, yearly goals
Create posts for seminar events on social media platforms- Facebook, Eventbrite
Take on other duties as necessary within the department to support overall success of the organization
EDUCATION/EXPERIENCE/MINIMUM Requirements
Bachelor’s degree or equivalent in Marketing, Advertising or related field
Proficient in Microsoft Office (Excel, PowerPoint)
Fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies:
Problem Solving
Gathers and analyzes information skillfully
Identifies and resolves problems in a timely manner
Develops alternative solutions
Uses reason even when dealing with emotional topics
Analytical
Collects and researches data
Synthesizes complex or diverse information
Uses intuition and experience to complement data
Designs work flows and procedures
Attention to detail and high degree of accuracy
Ability to work on multiple projects simultaneously
Technical Skills
Define solutions to address business needs
Pursues training and development opportunities
Shares expertise with others
Strives to continuously build knowledge and skills
Interpersonal Skills
Ability to promote a positive professional image
Demonstrates personal integrity
Remains open to others' ideas and tries new things
Communication
Speaks clearly and persuasively in positive or negative situations
Listens, receives clarification, and responds well to questions
Presents information effectively
Teamwork
Cross functional collaboration
Gives and welcomes feedback
Balances team and individual responsibilities
Able to build morale and group commitments to goals and objectives
Exhibits objectivity and openness to others' views
Ability to work independently as well as part of a team
Demonstrates leadership qualities
Postal Code: 33317
Category (Portal Searching): Marketing and Advertising
Job Location: US-FL - Plantation
