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The Direct Mail Marketing Manager will drive the strategy, execution, and optimization of our growing direct mail program. This role will collaborate and build strong relationships with both internal stakeholders and external vendors to ensure the success of various initiatives.
Responsible for developing the strategy, planning, execution, and analysis of performance for the direct mail channel, with the goal to maximize return on marketing investment while driving growth in overall sales volume.
Establish a strong communication loop with Sales, Operations, and Marketing teams to understand seasonal trends, product/program launches, important sales events, and other key initiatives to drive campaign development.
Partner with the CRM team, Sales & Marketing Teams, and vendors to maximize full funnel conversion efforts through improved response rates and sale effectiveness.
Rigorously test direct mail attributes; from content and format to lists, offers, and segmentation.
Coordinate across the organization to ensure that the Marketing and Sales teams have the information needed to excel. Work cross-functionally to provide appropriate information for executive leadership and other impacted staff as new campaigns are launched.
Manage print vendors for cost analysis, production oversight, and campaign execution
Manage data vendors for audience targeting, segmentation, on-going and ad-hoc analytics
Leverage data/analytics to monitor performance weekly / monthly / quarterly / ad hoc and provide actionable insights regarding campaign performance and operational/creative testing.
Develop reliable lead and sales forecasts to aid in planning.
Proactively seeks and identifies ways to streamline or automate operations to scale the program to meet planned growth
Create workbooks to manage annual budgets of 80+ markets, which includes making thoughtful recommendations on creative mix and mail quantities for each market to improve program effectiveness.
Process vendor invoices and submit relevant accounting files to properly allocate program expenses to the physical businesses involved in the program. Tasks related to the responsibility, can be more than one bullet if necessary
MINIMUM Requirements (Samples below; edit, revise, or delete as applicable)
- Bachelor’s degree: Business, Marketing or a related discipline required; MBA preferred.
- 5+ years' experience in Direct Response / Direct to Consumer (D2C) marketing, specifically direct mail. CRM experience is a PLUS.
Knowledge, Skills and Abilities
Innovative, resourceful, and able to work independently
Proven success developing and executing multiple, simultaneous tests across customer groups, brands, and campaigns to provide statistically significant, actionable results
Strong understanding of audience development by leveraging a CRM database to drive new segments of sales growth or improved return on investment through better targeting.
Demonstrated success in measuring results, setting KPI targets, and surpassing KPI targets.
Demonstrate a strong understanding of performance metrics and how they ladder into driving business objectives.
Analytical and strategic marketing skills.
Proven performance in direct response and performance marketing, negotiation, and analytics.
Ability to turn complex data and insights into easily understood, compelling narratives to drive decision-making and action with stakeholders.
Strong Microsoft skills (e.g. Word, Excel, PPT, Outlook).
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston