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Define, build, deliver and operationalize best-in-class digital products for Dignity Memorial and other SCI brands while managing stakeholders at various levels and departments. Responsible for product lifecycle of a new portal experience for the families served across multiple SCI brands, build and maintain the product roadmap, drive the day-to-day product development schedule from design through release, and apply analytics to support continual improvement. Collaborate on the strategy and direct enhancement delivery across a cross-functional matrixed team of designers, marketers, and developers.
GENERAL ACCOUNTABILITIES
The ideal candidate brings a track record of delivering transformational digital initiatives, ideally on a portal architecture, across the enterprise with clear impact on customer experience.
Manage the roadmap and priorities for a consumer portal that enables seamless interaction with families at all stages of the relationship (pre-planning, immediate need, post-service).
Work across various business functions within the organization (IT, Customer Experience, Business Development, Marketing) to develop roadmaps for cross-application development.
Be able to prioritize projects based on business return, while understanding dependencies across applications.
Align with other product leaders on the larger strategy across all digital products for ensuring seamless delivery and coordination across functions.
SPECIFIC RESPONSIBILITIES
You are joining an established digital product team to launch our next great consumer-facing product: Connect Family Portal. Your leadership will be key to delivering on our portal vision for serving SCI families online, partnering with IT on the technology and customer experience design, growing the operations and support team, and defining the long-term roadmap to ensure SCI’s continued digital leadership in the industry.
Product Strategy 40%
Champion the product vision across the organization to obtain stakeholder agreement. Collaborate with IT, marketing, operations, project management as well as external vendors to successfully develop, implement, and achieve our broader digital product strategy.
Collaborating with stakeholders, understanding the industry, and applying web and native app user experience knowledge, develop product strategies supported by business cases and financial modeling that drives user satisfaction and key engagement KPIs.
Research and represent the voice of the customer in product decisions and strategy.
Product Lifecycle Management 20%
Prepare launch plan, budget, timeline, and internal communications as well as identifying internal and external resources to develop and implement new and enhanced digital products.
Own the product roadmap, backlog, and business requirements to deliver differential user experiences for multiple customer segments with very different goals.
Develop Key Performance Indicators (KPI) to measure effectiveness of product.
Evaluate competitive positions, leading digital technologies, and industry trends in order to identify and qualify new opportunities and product features.
Operations of Digital Products 30%
Manage the day-to-day portal operations, responding to inquiries, change requests, and resolving escalated issues.
Continually track and manage customer behavior via web analytics, A/B testing, and surveys.
Review KPIs to assess product effectiveness and make enhancement recommendations.
Review SLAs and develop corrective action plan to close gaps.
Ensure regulatory and security compliance
People Development 10%
Develop a strong, trusting, and reliable team.
Understand team members career aspirations and provide assignments to develop skills and/or close gaps.
Constructively address issues and provide tangible and appropriate feedback.
Apply a proactive and collaborative management style in order to increase employee engagement and minimize turnover.
Core / Critical Competencies
Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity
Promote Innovation
Achieve Results
Display Adaptability
Communicate Effectively
Conveys facts and information clearly in written and spoken communications
Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions
Communicates in a timely and effective manner with manager
Collaborate with Others
Build Productive Relationships (Internal / External)
EDUCATIONAL/EXPERIENCE/MINIMUM REQUIREMENTS
Education:
- Bachelor’s degree in related field; Master’s degree or MBA a plus.
Experience:
10+ years of relevant experience, with significant experience delivering consumer-focused products and/or platforms
5+ years building and managing teams in an agile environment
Track record of delivering business results aligned with the product strategy at scale
Knowledge, Skills & Abilities:
Sound understanding and practical experience of modern technology stacks, application development methodologies and hosting infrastructures
Familiar with the current marketing technology ecosystem and how each system supports business objectives, particularly marketing automation, CDP, CRM, DAM, and omnichannel content delivery
Exceptional communication and presentation skills
Creative problem solver who lives at the intersection of Human, Business and Technology dimensions. Deep fluency and experience in at least two of these dimensions, with solid understanding of the third.
Blend of both strategic and tactical thinking. Someone who can identify and prioritize opportunities in highly ambiguous contexts, and then organize thematic work areas in deep detail, thus aligning long term vision with iterative execution
Collaborative, team player attitude with the ability to navigate and influence the organization
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston