Career Site Update

We are pleased to announce that we have updated our applicant tracking system to Workday Recruiting. Returning applicants with an iCIMS profile must create a new “Candidate Home” in Workday. All current associates must apply through “My Career” on your Workday homepage. For additional information, please click on the highlighted FAQ link.

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SCI Shared Resources, LLC Digital Marketing Manager in Houston, Texas

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

GENERAL ACCOUNTABILITIES

The Digital Marketing Manager will help identify, develop and execute digital marketing initiatives to drive awareness, preference and leads for SCI brands. These initiatives will:

  • Attract qualified web traffic to SCI brand websites

  • Convert web traffic into prospects and leads

  • Facilitate ongoing engagement with site visitors to increase awareness and preference

The candidate will have a demonstrated track record of delivering measurable business results in a digital marketing environment.

SPECIFIC RESPONSIBILITIES

40% Generate Qualified Web Traffic to SCI Brand Websites

  • Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to SEO, PPC, online display, mobile, social advertising, directories and partnerships

  • Manage campaigns in house or with external agency and consultant support

  • Work with partnership team to grow current partnerships and identify and build new digital partnerships

30% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach

  • Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels

  • Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance

  • Perform campaign optimizations in paid, owned and earned digital media

  • Partner with web design and development team to identify, plan and develop web enhancements

  • Work closely with brand, CRM and field marketing teams to achieve marketing goals

20% Facilitate Ongoing Engagement with Site Visitors

  • Represent the voice of the customer in the product development process to keep site visitors engaged

  • Oversee development of requirements and functionality

  • Develop online product positioning and messaging and manage execution of the go-to-market plan

  • Partner with IT, content marketing and CRM teams to nurture and engage site visitors

10% Administration

  • Provide functional expertise to act as subject matter expert for digital demand generation and online products

  • Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines

  • Develop and implement processes to plan and execute digital marketing campaigns

  • Manage associated expenses

  • Keep current with emerging web and marketing technologies and best practices

Other duties as assigned.

Education:

  • Bachelor’s Degree in Marketing, Advertising, Communications, MIS, Computer Science or related field

Experience:

  • Minimum five (5) years’ digital marketing experience with increasing responsibility for campaign performance; seven (7) years preferred

Knowledge, Skills & Abilities:

  • Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required. Certifications in these tools or related tools are a plus.

  • Proficiency in Excel; familiarity with content management systems (CMS), HTML, CSS, Javascript, third party ad serving and bid management software

  • Experience in developing direct response and branding digital marketing initiatives in large organizations

  • Strong business and analytical acumen; quick to recognize trends and revenue opportunities

  • Excellent communication skills both verbal and written across all organizational levels

  • Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners

  • Ability to successfully project manage multiple projects and balance competing priorities

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

  • Work indoors during all seasons and weather conditions

  • Occasional local and/or multiple location traveling required

  • Standard business dress is required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

  • Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

  • Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

GENERAL ACCOUNTABILITIES

The Digital Marketing Manager will help identify, develop and execute digital marketing initiatives to drive awareness, preference and leads for SCI brands. These initiatives will:

  • Attract qualified web traffic to SCI brand websites

  • Convert web traffic into prospects and leads

  • Facilitate ongoing engagement with site visitors to increase awareness and preference

The candidate will have a demonstrated track record of delivering measurable business results in a digital marketing environment.

SPECIFIC RESPONSIBILITIES

40% Generate Qualified Web Traffic to SCI Brand Websites

  • Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to SEO, PPC, online display, mobile, social advertising, directories and partnerships

  • Manage campaigns in house or with external agency and consultant support

  • Work with partnership team to grow current partnerships and identify and build new digital partnerships

30% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach

  • Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels

  • Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance

  • Perform campaign optimizations in paid, owned and earned digital media

  • Partner with web design and development team to identify, plan and develop web enhancements

  • Work closely with brand, CRM and field marketing teams to achieve marketing goals

20% Facilitate Ongoing Engagement with Site Visitors

  • Represent the voice of the customer in the product development process to keep site visitors engaged

  • Oversee development of requirements and functionality

  • Develop online product positioning and messaging and manage execution of the go-to-market plan

  • Partner with IT, content marketing and CRM teams to nurture and engage site visitors

10% Administration

  • Provide functional expertise to act as subject matter expert for digital demand generation and online products

  • Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines

  • Develop and implement processes to plan and execute digital marketing campaigns

  • Manage associated expenses

  • Keep current with emerging web and marketing technologies and best practices

Other duties as assigned.

Education:

  • Bachelor’s Degree in Marketing, Advertising, Communications, MIS, Computer Science or related field

Experience:

  • Minimum five (5) years’ digital marketing experience with increasing responsibility for campaign performance; seven (7) years preferred

Knowledge, Skills & Abilities:

  • Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required. Certifications in these tools or related tools are a plus.

  • Proficiency in Excel; familiarity with content management systems (CMS), HTML, CSS, Javascript, third party ad serving and bid management software

  • Experience in developing direct response and branding digital marketing initiatives in large organizations

  • Strong business and analytical acumen; quick to recognize trends and revenue opportunities

  • Excellent communication skills both verbal and written across all organizational levels

  • Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners

  • Ability to successfully project manage multiple projects and balance competing priorities

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

  • Work indoors during all seasons and weather conditions

  • Occasional local and/or multiple location traveling required

  • Standard business dress is required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

  • Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

  • Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

No job description

Postal Code: 77019

Category (Portal Searching): Marketing and Advertising

Job Location: US-TX - Houston

Req ID: Req.86892

Position Type: Full time

Who we are. What we do.

We are North America’s largest provider of funeral, cremation and cemetery services. We are more than 20,000 dedicated individuals, who proudly serve our community, provide caring assistance to families in need, and honor veterans and public servants.

We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. For us, there is no greater responsibility than honoring and preserving the story of one’s life.

"SCI” refers to Service Corporation International and its affiliates.

Equal Opportunity Employer, M/F/D/V