Career Site Update
We are pleased to announce that we have updated our applicant tracking system to Workday Recruiting. Returning applicants with an iCIMS profile must create a new “Candidate Home” in Workday. All current associates must apply through “My Career” on your Workday homepage. For additional information, please click on the highlighted FAQ link.
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Our associates celebrate lives. We celebrate our associates.
Consider the possibilities of joining a Great Place to Work!
YOUR ROLE:
To help guide millions in their emotional, financial and logistical end-of-life journeys and influence the future of the funeral business by altering the face of an industry and bringing a new kind of customer experience to people in need.
OUR TEAM:
We are comprised of highly diverse individuals who share many common values. We are smart, interesting, compassionate and hardworking people who believe in service excellence and enduring relationships with our customers and with each other.
GENERAL ACCOUNTABILITIES
Promotes and upholds brand strategy and messaging. This position is responsible for concepting, managing and delivering creative marketing projects for corporate projects and initiatives, integrated marketing campaigns, field requests, and sales projects in an accurate and timely manner.
Creative Project Management
Working within existing brand strategy and guidelines for SCI and the SCI brands, including Dignity Memorial, determines and provides creative direction for internal- and consumer-facing print, broadcast, social, outdoor, display and collateral projects.
Writes copy and establishes specific messaging for corporate and field spot projects, keeping within current brand strategy and guidelines for SCI and SCI brands.
Works closely with creative team on corporate and field projects to assess individual project or market needs and provide effective consumer-facing solutions.
Customizes existing agency-created templates to meet specific location needs.
Manages creative projects from concept to fruition.
Reviews and proofreads creative projects.
Assists in developing new materials that can be used companywide.
Assists in developing multicultural campaigns and materials.
Helps to coordinate translations and proof in-language materials.
Assists with brand marketing content for company intranet site.
Understands and incorporates relevant consumer-research findings into marketing projects, where applicable.
Collaborates with other departments as needed to determine common goals to create work in line with company vision, standards and brands.
Assists Sr. Director of Brand Marketing and CRM, Director of Brand Marketing & Creative, and Manager of Field Brand Marketing with creative projects as needed.
Brand Management and Quality Control
Ensures that messaging and strategy of individual projects are consistent with overall brand message and strategic positioning and that all projects adhere to company rules and standards.
Works closely with internal and external design teams to ensure layouts are on target with regard to graphic brand guidelines for SCI and SCI brands, including Dignity Memorial.
Works closely with Brand Marketing Managers and Trafficking to uphold comprehensive project management system to ensure that timelines and schedules and accuracy checkpoints are followed.
Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
Stays informed of all state-specific legal requirements and disclosures for marketing materials.
Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.
Proofreads and fact-checks all work as necessary to ensure accuracy and legal compliance.
Core / Critical Competencies
Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity
Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values
Is trusted by others; keeps commitments to others
Promote Innovation
Comes up with new ways to look at problems and processes in their work
Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations
Achieve Results
Works productively with minimal supervision; achieves work objectives in a timely manner
Works to resolve routine problems promptly and effectively
Display Adaptability
Is open to new and different ways to accomplish work
Responds positively and productively to new initiatives or changes in priorities
Communicate Effectively
Conveys facts and information clearly in written and spoken communications
Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions
Communicates in a timely and effective manner with manager
Collaborate with Others
Proactively contributes to group objectives; volunteers to help others as needed
Welcomes ideas and input from others
Build Productive Relationships (Internal / External)
Relates to others in open and helpful manner; consistently treat others with respect
Maintains composure in challenging situations
EDUCATIONAL/Experience/MINIMUM Requirements
Education:
Experience:
Knowledge, Skills & Abilities:
Knowledge of brand significance and brand management
Copywriting and copyediting experience
Proficiency in Microsoft Office programs and knowledge of graphic design software
Excellent communication skills and ability to collaborate creatively with internal associates
Experience in working with graphic designers, agencies and outside vendors
Ability to manage multiple projects
High attention to detail and accuracy
Excellent proofreading abilities
Senior marketing experience a plus
Bilingual in Spanish/English a plus
Work Conditions
Work Environment
When considering the work environment associated with this job, the following factors may apply:
Work indoors during all seasons and weather conditions
Limited amount of local and/or multiple location traveling may be required (10% travel)
Standard business dress is required in office environment
Work Postures
When considering the work postures associated with this job, the following factors may apply:
Physical Demands
When considering the physical demands associated with this job, the following factors may apply:
Work Hours
When considering the work hours associated with this job, the following factors may apply:
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
